Your Kitchen to Consumer Workbook

Your Kitchen to Consumer has been designed to provide an outline to assist you in developing your new food product idea.  The planning issues and subsequent tasks involved in food product development are many and are presented here in sequence for ease of understanding and execution. This workbook provides straightforward new food product development guidance to make sure you are aware of actions and tasks that are necessary on your journey to commercialization. This step-by-step guide identifies third party assistance providers to make your food product development journey more efficient and effective.

What’s Inside

Chapter 1. New Food Development Steps

Chapter 2. Your New Food Product Idea

Chapter 3. Your Product Description

Chapter 4. Market Research Screening

Chapter 5. Product Prototype

Chapter 6. Business Planning

Chapter 7. Commercialize Your Plan

Bonus Material: 20 step-by-step worksheets to turn your idea into a commercial food product!

About The Author

Neil Doty, Ph.D.

Dr. Doty has an extensive career providing guidance in building successful agriculturally oriented organizations. Doty's experience involves strategic, business, and marketing planning in cereal grain, oilseed, vegetable, and fruit-based intermediate and finished food, feed, fuel, and fiber products processing and distribution. Doty has been in chief executive management roles with Global Electric Motorcars, LLC, Fargo, ND and Sonne Labs, Inc./Giant Seeds, Wahpeton, ND. Early in his career, Neil was the Director of Product Development for General Nutrition Corporation, Pittsburgh, PA. Doty received his Doctorate in Cereal Chemistry and Technology from North Dakota State University, Fargo, ND and his Master in Business Administration from Minnesota State University, Moorhead, MN.