Objective: In today's competitive market, companies cannot simply manufacture products and expect them to sell on their own. The key to successful marketing is a management team that understands and relates to the needs of the consumer. Attention is directed to managerial decisions necessary for carrying out a successful marketing program.
Who Should Attend: This course is intended for junior or mid-management personnel interested in broadening their marketing skills.
Course Summary: In addition to marketing strategies, this course also looks at management goals and the wide array of products produced from wheat.
Can be offered as a specialized course for small groups.